Last week, we launched California Watch, a new department within the Center for Investigative Reporting, with a story about waste and a lack of oversight surrounding homeland security spending in California. It was a good story and we will continue to follow the issue. We have received tips from potential sources after publication and through documents we have obtained have many other leads.
The launch got a lot of attention, from Editor and Publisher to San Antonio News-Express blog. But the truly remarkable thing about the story was that it appeared on the front page of 25 newspapers throughout California and on TV and radio. The story was also published on news websites, along with an interactive-map and slideshow.
The announcement Monday that CIR and California Watch are now part of Google’s Fast Flip offers the hope that our work will reach a wider audience. We, along with a range of news organization big and small, for profit and non-profit, are part of an experiment with this new search tool that allows users to a flip through websites, much as you would turn the pages of a book or magazine. We also have the opportunity to share ad revenue through Fast Flip.
We are a nonprofit, and investigative reporting is time consuming and expensive. We will be exploring many ways to bring in revenue in the months and years ahead, to help pay for our work and hopefully, down the road, create opportunities to hire more journalists. We want to be as innovative with revenue opportunities as we plan to be with our journalism. There is a tremendous amount of energy, ambitious thinking and opportunity around creating new business models so that growing audiences can be reached with high quality reporting.
Developing the strategies to fund the work is as challenging and crucial as the work itself. New models of sustainability must be tested, so that journalism that is a crucial part of our democracy can not only continue, but thrive. We believe the public will have a role in creating these new models and we welcome your ideas, feedback and perspectives along the way.