It’s a big (huge) election year, and we’re taking a closer look at the role money plays in politics – especially in the race for the White House.
And 2016 is on pace to be the most expensive election in American history. With the 2010 Citizens United ruling loosening some pretty heavy purse strings, hundreds of millions of dollars are being spent to fuel a barrage of political ads.
Political ads that are paid for by super PACs.
Political ads that are paid for by super PACS with really ambiguous-sounding names!
Which actually carries a hidden benefit. One study has found that it’s all in the name. People trust ads paid for by vaguely named groups more than those that come directly from a candidate’s campaign.
Can you guess the ideology behind the name? Test your political savvy by playing The Super PAC Name Game above.