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Measuring, analyzing and understanding the effects of media.

Setting a course for impact analysis in 5 steps

Over the years, The Center for Investigative Reporting has learned that there are as many ways to measure media impact as there are types of impact. So CIR has charted a five-step course to help you determine what impact means to your organization, and how it can be achieved.

Apr 27, 2015

The language of impact: Introducing a draft glossary

Individuals and organizations interested in defining and measuring media impact suffer from a lack of a shared language. We’re excited to share the first step in addressing this problem: the draft Offline Impact Indicators Glossary.

Sep 18, 2014

3 things CIR learned from analyzing the impact of Rape in the Fields

The wake of Rape in the Fields, a multiplatform collaborative project by The Center for Investigative Reporting, the Investigative Reporting Program at UC Berkeley’s Graduate School of Journalism, FRONTLINE and Univision, has had a far-reaching ripple effect – and in some cases built momentum into waves of change.

Aug 18, 2014
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